AJ Chambers: Turning cash management into a proactive advisory conversation

This article was written by Lucy O’Boyle, Head of Content at Insignis

Company: AJ Chambers: Accountancy and legal recruitment, careers guidance and M&A consultancy.

Benefits of Insignis:

• Helping accountants have proactive conversations about their clients’ cash.

• One due diligence process that allows clients to open multiple savings accounts.  

• One, single view of cash and access to competitive rates.  

“We see Insignis as a key player to assist accountants and help them better advise their clients,” James Gosling, Managing Director, AJ Chambers

AJ Chambers is a specialist M&A and recruitment consultancy business in the accounting and legal space. Working closely with its accountancy clients, the firm supports with everything from career guidance to helping practice owners with business growth.  

We spoke to Managing Director James Gosling to find out why AJ Chambers sees Insignis as a key tool for its accounting clients.  

Accountants as proactive advisers

Traditionally, James has found that cash management is a reactive conversation between accountants and their clients. For example, a client calling their accountant when they have a big tax bill coming up, but no cash in the bank to pay it.

For James, this is something accountants are looking to move away from, as accountancy becomes a more advisory-based industry. He said:

“As accountancy moves into a more proactive advisory space, accountants will want to get ahead and have conversations about cash flow, what cash balances look like, and what you can do with cash balances to maximise returns.”

Getting a clear view of cash

For UK SMEs and business owners, regulatory changes, business rate updates, and rising costs make having a clear view of cash more important than ever. James explained why getting a clear view of cash matters for starting conversation at the right time and for using cash to effectively support business growth.

“To have good cash management, even in terms of cash flow forecasting, and making cash work harder opens new opportunities for your clients to use cash for other purposes. It might be tucking it away to take away the stress of a bill further down the line, segmenting VAT payments, or for acquisitions.”

Putting cash to work with Insignis  

Insignis’ cash savings platform gives accountants and their clients the visibility they need to have clear conversations about cash, and to make it work harder for them. James said:  

“Insignis allows you to look at the opportunities out there, and structure how you can tuck cash away with good interest rates, but also make sure fund are freely available and liquid when you need them to be.”

For James, having one clear view of cash is the key highlight he tells his clients about:

“Going through due diligence with banks is tough, and laborious in some circumstances. Insignis takes away that pain. You go through the due diligence once and that allows you to open up multiple accounts.”

This, combined with real-time information on interest rates, means accountants can walk into client meetings fully prepared:

“It means while you’re sat there in front of your client, you can have that conversation with them with the best information at hand.”

For AJ Chambers, tools like Insignis are helping shift cash management from an occasional, reactive conversation into an ongoing part of how accountants advise their clients.

Get in touch to find out more.  

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